Posted by the organisation on ReliefWeb · Verified employer
Tupande Local Sales, Retail & Market Development Lead
One Acre Fund
Job at a glance
- Employer
- One Acre Fund
- Position
- Tupande Local Sales, Retail & Market Development Lead
- Location
- Nairobi, Kenya
- Possible duty stations
- Nairobi, Kenya
- Experience
- 2+ years in FMCG or retail distribution
- Salary
- Not stated in the advert
- Application deadline
- 14 January 2027
- Start date
- As soon as possible
- Posted on VacancyKE
- 27 October 2026
VacancyKE summary
One Acre Fund is hiring a Commercial Professional to lead market expansion for its Tupande brand in Nairobi. You will drive retail placement of agricultural products and secure high-value B2B sales.
What stands out about this opportunity
- Rolling application process until hire
- Includes health insurance and housing benefits
- Focus on launching Animal Feed and BioChar products
What’s offered
- Health insurance, housing, and comprehensive benefits.
- Weekly check-ins, mentorship, and training programs.
- Career reviews every six months.
Key responsibilities
- Identify and pursue new markets for roasted macadamia, dried fruit, animal feed, and BioChar.
- Place products in major supermarkets, wholesale distributors, and key retail avenues.
- Develop direct-to-business channels for excess produce and processing byproducts.
- Negotiate strategic partnerships with B2B customers, retail buyers, and distributors.
- Manage current customer relationships to ensure satisfaction and retention.
- Drive the sales pipeline to achieve or exceed revenue targets.
- Design and execute go-to-market strategies for Tupande Retail, Animal Feed, and BioChar.
- Track sales performance and provide accurate revenue forecasting.
Who should apply?
A commercial professional with FMCG or retail distribution experience who has managed significant personal revenue streams and launched new agricultural or food products.
Key requirements
- 2+ years FMCG/retail experience
- $5m+ personal recurring revenue management
- Supermarket shelf placement experience
- Product launch track record
- Kenyan citizenship/residency
What you should know
- Role is based in Nairobi, Kenya.
- Applications are reviewed on a rolling basis until hired.
- Deadline: 14 January 2027.
- Preferred start date: As soon as possible.
- Never pay money for tests; official emails come from @oneacrefund.org.
How to apply
Official source: Posted by the organisation on ReliefWeb · reliefweb.int. VacancyKE never charges job seekers.
Original employer advertisement
Published by One Acre Fund on reliefweb.int. Shown for reference; the employer’s version is the official one.
The employer’s advert
## **About One Acre Fund**
Founded in 2006, One Acre Fund equips 5.5 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa's farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase their income and assets on supported land by more than 35 percent, while permanently improving their resilience. This is all made possible by our team of 9,000+ full-time staff, drawn from diverse backgrounds and professions. To learn more, please see our [Why Work Here](https://oneacrefund.org/careers/why-work-here) blog post.
Our Kenya program, founded in 2006, operates under the local brand Tupande. Close to 500 staff in our Kakamega headquarters support 1,747 field staff and serve more than 1 million farmers. In Nairobi, around 50 staff support global functions like procurement, recruitment, government relations, and communications.
## **About the Role**
Seeking a commercial professional with 2+ years of FMCG experience to drive Tupande's market expansion in Kenya, get products onto major supermarket shelves, launch Animal Feed and BioChar, and secure high-value B2B sales for excess produce.
## **Responsibilities**
Business Development & Market Expansion:
- Identify, evaluate, and pursue new market opportunities and distribution networks for Tupande’s retail products (roasted macadamia and dried fruit), and animal feed products.
- Place products in major supermarkets, wholesale distributors, and key retail avenues
- Map local demand for excess produce and processing byproducts generated by export value chains.
- Develop direct-to-business (B2B) or alternative local sales channels to sell Biochar, Animal Feed, excess produce and processing byproducts from across Tupdande’s value chains.
Sales Management:
- Build, negotiate, and maintain strategic partnerships with B2B customers, retail buyers, distributors, and store managers
- Take full ownership of current customer relationships, ensuring consistent engagement, satisfaction, and retention.
- Drive the sales pipeline and close deals to achieve or exceed targets.
- Provide accurate revenue forecasting to department leadership.
Account Management:
- Maintain and grow strategic accounts by providing excellent service, understanding client needs, and offering tailored solutions.
- Ensure a high standard of customer experience at all times.
Strategy design and execution
- Design and execute the go-to-market strategies for Tupande Retail products, Animal Feed and Bio Char
Performance Monitoring:
- Track and analyze sales performance, provide regular updates, and implement corrective actions to meet objectives.
## **Career Growth and Development**
We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.
## **Qualifications**
Across all roles, these are the [general qualifications we look for](https://oneacrefund.org/work-with-us/application-process/qualifications/). For this role specifically, you will have:
- 2+ years of experience in fast-moving consumer goods (FMCG), or retail distribution (experience getting products onto major supermarket shelves is strongly preferred)
- Experience in selling at scale: managing a minimum recurring revenue of $5m personally, structuring commercial agreements, negotiating trade terms, managing credit risks, and international import/export regulations
- Experience in building new accounts.
- Proven track record of taking new products—ideally in food, agriculture, or animal nutrition—from concept to market launch.
- You can bridge market opportunities with on-the-ground operational capacities
- Strong ability to negotiate listing fees, payment terms, and margins with retail giants and commercial distributors.
## **Preferred Start Date**
As soon as possible
## **Job Location**
Nairobi, Kenya
## **Benefits**
Health insurance, housing, and comprehensive benefits
## **Eligibility**
This role is only open to citizens or permanent residents of Burundi, Ethiopia, Kenya, Nigeria, Malawi, Rwanda, Tanzania, Uganda, Zambia and Democratic Republic of Congo.
## **Application Deadline**
14 January 2027. Please note that we hire on a rolling basis which means that applications are reviewed and processed on a continuous basis until a hire is made.
*One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @*[*oneacrefund.org*](http://oneacrefund.org/) *address. Please report any suspicious communication here ([email protected]), **but do not send applications or application materials to this email address.***
*Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization’s mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.*
*We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.*
Founded in 2006, One Acre Fund equips 5.5 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa's farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase their income and assets on supported land by more than 35 percent, while permanently improving their resilience. This is all made possible by our team of 9,000+ full-time staff, drawn from diverse backgrounds and professions. To learn more, please see our [Why Work Here](https://oneacrefund.org/careers/why-work-here) blog post.
Our Kenya program, founded in 2006, operates under the local brand Tupande. Close to 500 staff in our Kakamega headquarters support 1,747 field staff and serve more than 1 million farmers. In Nairobi, around 50 staff support global functions like procurement, recruitment, government relations, and communications.
## **About the Role**
Seeking a commercial professional with 2+ years of FMCG experience to drive Tupande's market expansion in Kenya, get products onto major supermarket shelves, launch Animal Feed and BioChar, and secure high-value B2B sales for excess produce.
## **Responsibilities**
Business Development & Market Expansion:
- Identify, evaluate, and pursue new market opportunities and distribution networks for Tupande’s retail products (roasted macadamia and dried fruit), and animal feed products.
- Place products in major supermarkets, wholesale distributors, and key retail avenues
- Map local demand for excess produce and processing byproducts generated by export value chains.
- Develop direct-to-business (B2B) or alternative local sales channels to sell Biochar, Animal Feed, excess produce and processing byproducts from across Tupdande’s value chains.
Sales Management:
- Build, negotiate, and maintain strategic partnerships with B2B customers, retail buyers, distributors, and store managers
- Take full ownership of current customer relationships, ensuring consistent engagement, satisfaction, and retention.
- Drive the sales pipeline and close deals to achieve or exceed targets.
- Provide accurate revenue forecasting to department leadership.
Account Management:
- Maintain and grow strategic accounts by providing excellent service, understanding client needs, and offering tailored solutions.
- Ensure a high standard of customer experience at all times.
Strategy design and execution
- Design and execute the go-to-market strategies for Tupande Retail products, Animal Feed and Bio Char
Performance Monitoring:
- Track and analyze sales performance, provide regular updates, and implement corrective actions to meet objectives.
## **Career Growth and Development**
We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.
## **Qualifications**
Across all roles, these are the [general qualifications we look for](https://oneacrefund.org/work-with-us/application-process/qualifications/). For this role specifically, you will have:
- 2+ years of experience in fast-moving consumer goods (FMCG), or retail distribution (experience getting products onto major supermarket shelves is strongly preferred)
- Experience in selling at scale: managing a minimum recurring revenue of $5m personally, structuring commercial agreements, negotiating trade terms, managing credit risks, and international import/export regulations
- Experience in building new accounts.
- Proven track record of taking new products—ideally in food, agriculture, or animal nutrition—from concept to market launch.
- You can bridge market opportunities with on-the-ground operational capacities
- Strong ability to negotiate listing fees, payment terms, and margins with retail giants and commercial distributors.
## **Preferred Start Date**
As soon as possible
## **Job Location**
Nairobi, Kenya
## **Benefits**
Health insurance, housing, and comprehensive benefits
## **Eligibility**
This role is only open to citizens or permanent residents of Burundi, Ethiopia, Kenya, Nigeria, Malawi, Rwanda, Tanzania, Uganda, Zambia and Democratic Republic of Congo.
## **Application Deadline**
14 January 2027. Please note that we hire on a rolling basis which means that applications are reviewed and processed on a continuous basis until a hire is made.
*One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @*[*oneacrefund.org*](http://oneacrefund.org/) *address. Please report any suspicious communication here ([email protected]), **but do not send applications or application materials to this email address.***
*Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization’s mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.*
*We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.*