Posted by the organisation on ReliefWeb · Verified employer
Tupande Digital Marketing Coordinator (Fixed-Term)
One Acre Fund
Job at a glance
- Employer
- One Acre Fund
- Position
- Tupande Digital Marketing Coordinator (Fixed-Term)
- Location
- Kenya
- Possible duty stations
- Nairobi, Kenya
- Contract
- 6-month fixed-term contract
- Salary
- Not stated in the advert
- Application deadline
- 25 October 2026
- Start date
- As soon as possible
- Posted on VacancyKE
- 30 July 2026
VacancyKE summary
One Acre Fund (Tupande) is hiring a Digital Marketing Coordinator in Nairobi, Kenya. This fixed-term role focuses on managing paid advertising campaigns and analytics to convert smallholder farmers into customers through digital channels.
What stands out about this opportunity
- 6-month fixed-term contract
- Rolling application review process
- Focus on converting farmers via digital channels
- Includes health insurance and paid leave
What’s offered
- Health insurance and paid time off.
- Weekly check-ins, mentorship, and training programs.
- Career reviews every six months.
Key responsibilities
- Manage end-to-end paid campaigns on Meta, Google Ads, and other platforms.
- Create engaging content with Design and Field Comms teams to drive user action.
- Research innovative ways to reach target audiences for better ROI and SROI.
- Develop KPI trackers and draft stepback reports analysing campaign performance.
- Produce monthly sentiment and progress reports on farmer feedback online.
- Maintain the digital advertising calendar and develop organic marketing pillars.
- Execute program-specific digital projects aligned with country goals.
- Collaborate with internal and external stakeholders to align content and meet objectives.
Who should apply?
A digital marketing professional with expertise in paid social and search advertising who understands Kenyan consumer behaviour and can drive customer conversion for an agricultural service provider.
Key requirements
- Kenyan citizen or permanent resident
- Meta Ads proficiency
- Google Ads & Analytics expertise
- Understanding of Kenyan social media
- Analytical skills for ROI tracking
What you should know
- Role is based in Nairobi, Kenya.
- Contract duration is 6 months (fixed-term).
- Open only to citizens or permanent residents of Kenya.
- Applications are reviewed on a rolling basis until filled.
- Start date is as soon as possible.
How to apply
Official source: Posted by the organisation on ReliefWeb · reliefweb.int. VacancyKE never charges job seekers.
Original employer advertisement
Published by One Acre Fund on reliefweb.int. Shown for reference; the employer’s version is the official one.
The employer’s advert
## About One Acre Fund
Founded in 2006, One Acre Fund equips 5.5 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa's farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase their income and assets on supported land by more than 35 percent, while permanently improving their resilience. This is all made possible by our team of 9,000+ full-time staff, drawn from diverse backgrounds and professions. To learn more, please see our [Why Work Here](https://oneacrefund.org/careers/why-work-here) blog post.
Our Kenya program, founded in 2006, operates under the local brand Tupande. Close to 500 staff in our Kakamega headquarters support 1,747 field staff and serve more than 1 million farmers. In Nairobi, around 50 staff support global functions like procurement, recruitment, government relations, and communications.
## About the Role
This role ensures that farmers know Tupande and the products & services we offer through various digital channels, which helps the business convert them into customers. The coordinator will collaborate with cross-functional teams and external partners to ensure consistent brand messaging and effective marketing campaigns.
## Responsibilities
Paid Advertising
- Handle end-to-end paid campaigns on Facebook & Instagram (Meta), Google Ads and any other digital advertising platforms.
- Create engaging content in collaboration with Design, Field Comms, and content creators to ensure that our online audience interacts with us and performs the actions we need of them.
- Research and promote new and innovative ways and platforms the business can reach the desired target audience and get more from both a ROI and SROI perspective
Analytics
- Develop trackers to keep tabs of key performance indicators, and draft stepback reports analyzing campaign performance, which will inform future marketing decisions.
- Develop monthly sentiment and progress reports that highlight what our farmers are saying online, and share them with the relevant stakeholders to ensure we can pivot quickly and improve their experience.
Project Management
- Develop and maintain the digital advertising calendar.
- Develop the pillars for the organic digital marketing calendar, working in conjunction with Global Communications and Field Teams.
- Map out and execute program-specific projects on digital platforms, based on the goals meant to be achieved and the country program needs.
People Management
- Collaborate with department stakeholders to ensure that the content running on our social media channels is aligned to the organizational calendar.
- Collaborate with external stakeholders to guarantee that the key objectives and goals are met in a timely and concise manner.
## Career Growth and Development
We have a strong culture of constant learning and we invest in developing our people. You'll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You'll have the opportunity to shape a growing organization and build a rewarding long-term career.
## Qualifications
Across all roles, these are the [general qualifications we look for](https://oneacrefund.org/work-with-us/application-process/qualifications/). For this role specifically, you will have:
- Google Suite, Meta Ads, Meta Business Suite, Google Analytics, Google Ads, Twitter Ads, LinkedIn Ads, Analytical Skills, Creative Eye, Ads Reporting and Iteration
- Have a deep understanding of digital marketing, social media behaviours in Kenyans across different regions and how this can be applied to the business.
## Preferred Start Date
As soon as possible
## Job Location
Nairobi, Kenya
## Benefits
Health insurance, paid time off
## Contract Duration
6 Months
## Eligibility
This role is only open to citizens or permanent residents of Kenya.
## Application Deadline
25 October 2026. Please note that we hire on a rolling basis, which means that applications are reviewed and processed on a continuous basis until a hire is made.
*One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @*[*oneacrefund.org*](http://oneacrefund.org/) *address. Please report any suspicious communication here ([email protected]), **but do not send applications or application materials to this email address.***
*Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization's mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.*
*We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.*
Founded in 2006, One Acre Fund equips 5.5 million smallholder farmers to make their farms more productive. Across nine countries that together are home to two-thirds of Africa's farmers, we provide high-quality farm supplies, tree seedlings, accessible credit, modern agronomic training, and a wide range of other agricultural services. On average, this model enables any farmer to increase their income and assets on supported land by more than 35 percent, while permanently improving their resilience. This is all made possible by our team of 9,000+ full-time staff, drawn from diverse backgrounds and professions. To learn more, please see our [Why Work Here](https://oneacrefund.org/careers/why-work-here) blog post.
Our Kenya program, founded in 2006, operates under the local brand Tupande. Close to 500 staff in our Kakamega headquarters support 1,747 field staff and serve more than 1 million farmers. In Nairobi, around 50 staff support global functions like procurement, recruitment, government relations, and communications.
## About the Role
This role ensures that farmers know Tupande and the products & services we offer through various digital channels, which helps the business convert them into customers. The coordinator will collaborate with cross-functional teams and external partners to ensure consistent brand messaging and effective marketing campaigns.
## Responsibilities
Paid Advertising
- Handle end-to-end paid campaigns on Facebook & Instagram (Meta), Google Ads and any other digital advertising platforms.
- Create engaging content in collaboration with Design, Field Comms, and content creators to ensure that our online audience interacts with us and performs the actions we need of them.
- Research and promote new and innovative ways and platforms the business can reach the desired target audience and get more from both a ROI and SROI perspective
Analytics
- Develop trackers to keep tabs of key performance indicators, and draft stepback reports analyzing campaign performance, which will inform future marketing decisions.
- Develop monthly sentiment and progress reports that highlight what our farmers are saying online, and share them with the relevant stakeholders to ensure we can pivot quickly and improve their experience.
Project Management
- Develop and maintain the digital advertising calendar.
- Develop the pillars for the organic digital marketing calendar, working in conjunction with Global Communications and Field Teams.
- Map out and execute program-specific projects on digital platforms, based on the goals meant to be achieved and the country program needs.
People Management
- Collaborate with department stakeholders to ensure that the content running on our social media channels is aligned to the organizational calendar.
- Collaborate with external stakeholders to guarantee that the key objectives and goals are met in a timely and concise manner.
## Career Growth and Development
We have a strong culture of constant learning and we invest in developing our people. You'll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months, and set aside time to discuss your aspirations and career goals. You'll have the opportunity to shape a growing organization and build a rewarding long-term career.
## Qualifications
Across all roles, these are the [general qualifications we look for](https://oneacrefund.org/work-with-us/application-process/qualifications/). For this role specifically, you will have:
- Google Suite, Meta Ads, Meta Business Suite, Google Analytics, Google Ads, Twitter Ads, LinkedIn Ads, Analytical Skills, Creative Eye, Ads Reporting and Iteration
- Have a deep understanding of digital marketing, social media behaviours in Kenyans across different regions and how this can be applied to the business.
## Preferred Start Date
As soon as possible
## Job Location
Nairobi, Kenya
## Benefits
Health insurance, paid time off
## Contract Duration
6 Months
## Eligibility
This role is only open to citizens or permanent residents of Kenya.
## Application Deadline
25 October 2026. Please note that we hire on a rolling basis, which means that applications are reviewed and processed on a continuous basis until a hire is made.
*One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @*[*oneacrefund.org*](http://oneacrefund.org/) *address. Please report any suspicious communication here ([email protected]), **but do not send applications or application materials to this email address.***
*Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization's mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.*
*We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.*