From the employer's hiring system · Verified employer
Marketing and Communications Associate
Tatu City
Job at a glance
- Employer
- Tatu City
- Position
- Marketing and Communications Associate
- Location
- Kiambu County, Kenya
- Job type
- Full-time
- Experience
- 10+ years in marketing/communications
- Education
- Degree in Marketing or Communications
- Salary
- Not stated in the advert
- Application deadline
- Open until filled (listed until 5 November 2026)
- Posted on VacancyKE
- 19 October 2026
VacancyKE summary
Tatu City is hiring a Marketing and Communications Associate to lead strategic campaigns, media relations, and digital marketing for the Tatu City and Rendeavour brands. You will manage multi-channel communications, content creation, and event execution while supporting sales efforts in this major new city development project.
What stands out about this opportunity
- Strategic role shaping brand for Kenya’s largest FDI investor
- Requires preparing post-campaign reports within one week
- Involves active participation in Rendeavour CSR Committee
What’s offered
- Exciting career with a transformational, multi-decade new city development.
Key responsibilities
- Conceive and execute strategies for communications, stakeholder relations, and sales support.
- Generate and analyse media and influencer leads to build brand awareness.
- Project consistent Tatu City and Rendeavour messaging across all channels.
- Support execution of multi-stakeholder events involving public, clients, media, and government.
- Develop and manage digital communication and marketing strategies.
- Create content including video and photography for Tatu City projects.
- Analyse consumer behaviour to define customer personas and tailor messaging.
- Manage branding materials, marketing collateral, and department budgets.
Who should apply?
This role suits a senior marketing professional with over 10 years of experience in data-driven consumer marketing and branding, ideally with exposure to real estate or large-scale infrastructure projects.
Key requirements
- Degree in Marketing/Communications
- 10+ years relevant experience
- Data-driven marketing expertise
- Kenyan media knowledge
- Strong editorial skills
- Multi-channel strategy execution
Nice to have
- Experience in the real estate or construction industry.
What you should know
- Role involves managing CSR strategy as part of the Rendeavour CSR Committee.
- You will establish KPIs (MQLs, SQLs, Sales targets) and measure campaign success.
- Post-campaign analysis reports must be prepared within one week of activity completion.
- Work closely with digital marketers, designers, event coordinators, researchers, and technologists.
How to apply
- Apply via the Workable portal at https://apply.workable.com/j/9BED9DA143
Official source: From the employer's hiring system · apply.workable.com. VacancyKE never charges job seekers.
Original employer advertisement
Published by Tatu City on apply.workable.com. Shown for reference; the employer’s version is the official one.
The employer’s advert
The Tatu City Marketing & Communications Associate is a strategic position with overall responsibility for the conception and execution of Marketing & Communications (both internal and external) -focused campaigns, collateral, media, events, digital and research, as well as corporate positioning of Rendeavour (and Tatu City brand) as one of Kenya’s largest foreign direct investors. The Marketing and Communications Associate will work closely with a digital marketer, a designer, an events coordinator, a researcher and a technologist (CRM). Candidates are assured of an exciting career with a transformational, multi-decade new city development for all Kenyans.
Responsibilities
• Conception and execution of strategies to achieve communications, stakeholder and media relations, messaging, and supporting sales campaigns across the board.
• Generation, analysis, and management of media and influencer leads to support brand building, stakeholder engagement, and support sales efforts.
• Projection of Tatu City and Rendeavour brands and messaging strongly and consistently across all channels and marketing activities.
• Support the execution of multi-stakeholder Tatu City events (public, client, media, government).
• Conception and execution of multi-channel corporate and marketing communication strategies (newsletters, press releases, media coverage, etc.).
• Conception and execution of digital communication and marketing strategy.
• Content development and management, including production of video and photography about Tatu City and affiliated projects.
• Analysis of consumer behavior and determine customer personas and curate appropriate messaging strategies.
• Actively involved in management of all branding materials and marketing collateral. Planning and execution of Kenya CSR strategy as member of Rendeavour CSR Committee.
• Media relations and crisis communications.
• Department budgeting.
Requirements
• Degree in Marketing, Communications or related field from a reputable university.
• At least 10 years’ experience in data-driven consumer marketing, communications, and branding or closely related roles.
• Detailed research, analytical, and communication skills are a requirement.
• Strong ability in editorial skills, planning, branding, design, and digital communications.
• Knowledge of multi-channel marketing/communication processes and the local Kenyan media.
• Strong writing, media relations, and influence management skills
• Experience in real estate or construction industry is highly desirable.
Performance Measurement
• Establish KPIs (MQLs, SQLs, Sales targets) for campaign/activity success and implement measurement tools.
• Conduct post-campaign analysis to gather feedback, assess the success, and prepare comprehensive reports within a week post-campaign, which should include results of the above-mentioned KPIs.
Responsibilities
• Conception and execution of strategies to achieve communications, stakeholder and media relations, messaging, and supporting sales campaigns across the board.
• Generation, analysis, and management of media and influencer leads to support brand building, stakeholder engagement, and support sales efforts.
• Projection of Tatu City and Rendeavour brands and messaging strongly and consistently across all channels and marketing activities.
• Support the execution of multi-stakeholder Tatu City events (public, client, media, government).
• Conception and execution of multi-channel corporate and marketing communication strategies (newsletters, press releases, media coverage, etc.).
• Conception and execution of digital communication and marketing strategy.
• Content development and management, including production of video and photography about Tatu City and affiliated projects.
• Analysis of consumer behavior and determine customer personas and curate appropriate messaging strategies.
• Actively involved in management of all branding materials and marketing collateral. Planning and execution of Kenya CSR strategy as member of Rendeavour CSR Committee.
• Media relations and crisis communications.
• Department budgeting.
Requirements
• Degree in Marketing, Communications or related field from a reputable university.
• At least 10 years’ experience in data-driven consumer marketing, communications, and branding or closely related roles.
• Detailed research, analytical, and communication skills are a requirement.
• Strong ability in editorial skills, planning, branding, design, and digital communications.
• Knowledge of multi-channel marketing/communication processes and the local Kenyan media.
• Strong writing, media relations, and influence management skills
• Experience in real estate or construction industry is highly desirable.
Performance Measurement
• Establish KPIs (MQLs, SQLs, Sales targets) for campaign/activity success and implement measurement tools.
• Conduct post-campaign analysis to gather feedback, assess the success, and prepare comprehensive reports within a week post-campaign, which should include results of the above-mentioned KPIs.