From the employer's careers page · Verified employer
Global Clean Cooking Marketing Strategist
Sun King
Job at a glance
- Employer
- Sun King
- Position
- Global Clean Cooking Marketing Strategist
- Location
- Nairobi, Kenya
- Job type
- Full-time
- Experience
- 8–12 years total; 3–5 years global/regional
- Education
- MBA or equivalent advanced degree
- Salary
- Not stated in the advert
- Application deadline
- 30 October 2026
- Posted on VacancyKE
- 17 October 2026
VacancyKE summary
Sun King is hiring a Global Clean Cooking Marketing Strategist in Nairobi to lead worldwide marketing for clean-cooking products. You will develop strategies to increase sales, gas adoption, and average revenue per user across multiple markets.
What stands out about this opportunity
- Requires 50–60% time spent in the field.
- Focuses on increasing ARPU and gas sales globally.
- Based in Nairobi with international scope.
What’s offered
- Professional growth in a fast-growing, high-impact industry.
- Open, collaborative culture focused on innovation.
- Multicultural team environment.
- Structured learning via the Sun King Center for Leadership.
Key responsibilities
- Develop global brand and marketing strategy for clean-cooking products.
- Create campaigns to sell cooking equipment and increase home gas sales.
- Grow the number of Energy Officers selling cooking products and gas.
- Conduct field research (50–60% time) to gather customer insights.
- Lead product launches and integrated campaigns across digital and retail channels.
- Define global messaging, positioning, and value propositions.
- Set KPIs and report performance metrics to the VP of Marketing.
- Collaborate with regional teams to adapt strategies for local needs.
Who should apply?
This role suits an experienced marketer with a strong background in consumer goods or energy access within emerging markets, who enjoys strategic planning combined with extensive fieldwork.
Key requirements
- 8–12 years marketing experience
- 3–5 years global/regional role
- Consumer goods or energy access background
- Go-to-market strategy expertise
- MBA or equivalent degree
- Emerging market marketing experience
Nice to have
- A love of cooking.
How to apply
- Apply through Sun King’s careers page using the Apply button.
Official source: From the employer's careers page · sunking.pinpointhq.com. VacancyKE never charges job seekers.
Original employer advertisement
Published by Sun King on sunking.pinpointhq.com. Shown for reference; the employer’s version is the official one.
The employer’s advert
Description
About the role
Sun King is hiring a Global Clean Cooking Marketing Strategist to lead its worldwide marketing strategy for clean-cooking products. The role aims to raise awareness and adoption, increase average revenue per user (ARPU) and grow sales across Sun King’s markets. It has three main goals:
Create strategies and campaigns that sell more cooking equipment.
Create strategies and campaigns that increase gas sales at customers’ homes.
Create strategies and campaigns that increase the number of EOs selling cooking products and cooking gas.
The strategist builds the clean-cooking brand and marketing strategy and turns it into on-the-ground initiatives with in-country marketing teams. The aim is strong customer growth, more gas sales and everyday gas use. The work supports Sun King’s mission of improving household health, reducing environmental impact and helping millions of families become energy independent.
What you’ll be doing
Global marketing strategy and planning
Develop and own the global brand and marketing strategy for clean-cooking products, in line with Sun King’s growth, profitability and impact goals.
Sell the clean-cooking value proposition so that ARPU grows from the customer’s first day.
Increase lifetime value (LTV) for EOs, customers and installation riders to improve retention.
Spend time in each market to adapt plans to regional and local needs.
Use data to find customer insights: set up hypotheses, surveys and qualitative research, and turn the findings into measurable business results.
Analyse past customer data to recommend the best next steps.
Turn business goals into go-to-market strategies for priority regions and customer segments.
Define global messaging, positioning and value propositions for clean-cooking solutions.
Go-to-market and campaigns
Lead global product launches and integrated campaigns across digital, retail, field and partner channels.
Create campaign toolkits and playbooks that local markets can use.
Work with regional and country marketing teams to adapt campaigns locally while keeping them consistent globally.
Customer and market insights
Build a deep understanding of clean-cooking customers: how they cook, what stops them adopting, and their cultural context.
Spend 50–60% of your time in the field gathering qualitative and quantitative research to shape strategy, messaging, pricing communication and channel strategy.
Monitor market trends, competitors, and policy or donor changes affecting clean cooking.
Brand, communications and content
Keep brand storytelling consistent and compelling: cost savings, health, convenience and environmental impact.
Oversee customer-facing content, including sales materials, digital assets, retail point-of-sale material and educational tools.
Work with communications and PR teams on thought leadership and impact stories.
Performance and optimisation
Set KPIs for campaigns, launches and ongoing marketing, both globally and in each market.
Track performance and improve marketing effectiveness and ROI with in-market teams.
Report regularly to the VP of Marketing and the Commercial/Sales team on KPIs, ROI, lessons learned and recommendations.
Develop and roll out the clean-cooking marketing playbook with in-market teams when entering new markets.
Working with other teams
Work closely with Regional Marketing, Commercial/Sales, Product and Partnerships teams, from product development through to commercialisation.
Give sales teams tools, training materials and insights that improve conversion, customer engagement and repeat use.
Develop offers for agents that keep them performing and selling with Sun King.
Bring a marketing view to pricing, distribution and partnership decisions.
What the employer is looking for
8–12 years of marketing experience, including at least 3–5 years in a global or regional role.
Strong experience in consumer goods, energy access, or LPG and clean-cooking products.
A track record of developing and delivering go-to-market strategies across several markets.
Strategic thinking combined with hands-on delivery.
Experience working with teams across different cultures and locations.
Strong analytical skills: able to turn data into practical insights.
Experience marketing products in emerging or frontier markets.
Familiarity with behaviour-change marketing and affordability-driven offers.
An MBA or equivalent advanced degree.
Nice to have
A love of cooking (the advert calls it a bonus).
What’s offered
Professional growth in a fast-growing industry with high social impact.
An open, collaborative culture with colleagues focused on innovation and impact.
A multicultural team of people from many countries and backgrounds.
Structured learning and development through the Sun King Center for Leadership.
How to apply
Apply through Sun King’s careers page, using the Apply button on this page.
About the role
Sun King is hiring a Global Clean Cooking Marketing Strategist to lead its worldwide marketing strategy for clean-cooking products. The role aims to raise awareness and adoption, increase average revenue per user (ARPU) and grow sales across Sun King’s markets. It has three main goals:
Create strategies and campaigns that sell more cooking equipment.
Create strategies and campaigns that increase gas sales at customers’ homes.
Create strategies and campaigns that increase the number of EOs selling cooking products and cooking gas.
The strategist builds the clean-cooking brand and marketing strategy and turns it into on-the-ground initiatives with in-country marketing teams. The aim is strong customer growth, more gas sales and everyday gas use. The work supports Sun King’s mission of improving household health, reducing environmental impact and helping millions of families become energy independent.
What you’ll be doing
Global marketing strategy and planning
Develop and own the global brand and marketing strategy for clean-cooking products, in line with Sun King’s growth, profitability and impact goals.
Sell the clean-cooking value proposition so that ARPU grows from the customer’s first day.
Increase lifetime value (LTV) for EOs, customers and installation riders to improve retention.
Spend time in each market to adapt plans to regional and local needs.
Use data to find customer insights: set up hypotheses, surveys and qualitative research, and turn the findings into measurable business results.
Analyse past customer data to recommend the best next steps.
Turn business goals into go-to-market strategies for priority regions and customer segments.
Define global messaging, positioning and value propositions for clean-cooking solutions.
Go-to-market and campaigns
Lead global product launches and integrated campaigns across digital, retail, field and partner channels.
Create campaign toolkits and playbooks that local markets can use.
Work with regional and country marketing teams to adapt campaigns locally while keeping them consistent globally.
Customer and market insights
Build a deep understanding of clean-cooking customers: how they cook, what stops them adopting, and their cultural context.
Spend 50–60% of your time in the field gathering qualitative and quantitative research to shape strategy, messaging, pricing communication and channel strategy.
Monitor market trends, competitors, and policy or donor changes affecting clean cooking.
Brand, communications and content
Keep brand storytelling consistent and compelling: cost savings, health, convenience and environmental impact.
Oversee customer-facing content, including sales materials, digital assets, retail point-of-sale material and educational tools.
Work with communications and PR teams on thought leadership and impact stories.
Performance and optimisation
Set KPIs for campaigns, launches and ongoing marketing, both globally and in each market.
Track performance and improve marketing effectiveness and ROI with in-market teams.
Report regularly to the VP of Marketing and the Commercial/Sales team on KPIs, ROI, lessons learned and recommendations.
Develop and roll out the clean-cooking marketing playbook with in-market teams when entering new markets.
Working with other teams
Work closely with Regional Marketing, Commercial/Sales, Product and Partnerships teams, from product development through to commercialisation.
Give sales teams tools, training materials and insights that improve conversion, customer engagement and repeat use.
Develop offers for agents that keep them performing and selling with Sun King.
Bring a marketing view to pricing, distribution and partnership decisions.
What the employer is looking for
8–12 years of marketing experience, including at least 3–5 years in a global or regional role.
Strong experience in consumer goods, energy access, or LPG and clean-cooking products.
A track record of developing and delivering go-to-market strategies across several markets.
Strategic thinking combined with hands-on delivery.
Experience working with teams across different cultures and locations.
Strong analytical skills: able to turn data into practical insights.
Experience marketing products in emerging or frontier markets.
Familiarity with behaviour-change marketing and affordability-driven offers.
An MBA or equivalent advanced degree.
Nice to have
A love of cooking (the advert calls it a bonus).
What’s offered
Professional growth in a fast-growing industry with high social impact.
An open, collaborative culture with colleagues focused on innovation and impact.
A multicultural team of people from many countries and backgrounds.
Structured learning and development through the Sun King Center for Leadership.
How to apply
Apply through Sun King’s careers page, using the Apply button on this page.